· The Hiintern website version 2 was launched in Jan 2024.
· The investors are big fans of the new brand look.
· All Hiintern products implemented the new design language.
Homepage
Internships
Chats
Profile
After searching, users need to repeatedly switch between the job list page and the job detail page, also leading to high interaction costs.
The filter section lacks layout consistency with the search section, along with confusing prompts, inaccuracies, and overly long copywriting.
A horizontal layout allows users to switch between different jobs on one page without interrupting the browsing experience.
Move the filter section from the side to the upper space beneath the search bar for an instant filtering experience.
I conducted the heuristic evaluation and identified the issues in the old internship-searching user flow.
From the competitive audit, I identified the most common job page layouts.
I gathered all the stakeholders and conducted interviews to get feedback and identify opportunities for refinement.
In version 1, the search and filter section was positioned on the left side of the page, necessitating users to scroll down to access the entire section. Therefore, I relocated the section to the upper space of the page in version 2, allowing users to adjust their keywords and filters at any point.
Even though the profile creation task is extensive, there is no help for users to complete it.
Restrictions from the development side, such as preventing users from deleting a single piece of educational content🤔.
Too many sections make it challenging for users to decide where to start, and they lack hierarchy and interrelation.
The clickable areas of the icon buttons are too small, potentially leading to a frustrating experience.
Created a checklist to encourage profile completion. Integrated basic forms into the onboarding process to avoid information overload.
Identified the original reasons for these restrictions and persuaded the dev team to remove them for a fair experience.
Reorganized profile sections and allow users to control the visibility of minor content.
Increased the size of clickable areas and incorporated different appearances for various component statuses.
The job boards aimed at student groups have specific sections such as volunteer experience and highlight the education section more than the work experience section.
Some job boards separate the profile sections into a static part and an optional part, with the optional part hidden upon the initial landing.
I identified the key profile sections and reorganized them to create a consistency throughout.
| Old profile sections | Reorganization |
|---|---|
| Basic info | Keep |
| WOW | Remove |
| Profile privacy | Keep |
| Profile completion | Keep |
| Education | Keep |
| Work experience | Keep |
| Activities | Replace by Volunteer |
| Certifications / Awards | Separate into Licenses and Awards |
| Skills | Move to Work experience |
| Languages | Keep |
| Links | Move to Basic info |
| Documents | Remove |
Simply dividing the profile sections into static and optional parts isn’t sufficient. In order to guarantee a seamless profile creation experience, I integrated the basic creation process into the onboarding process, starting from the broader perspective in version 2.4.
Hi, I’m Zoe Zhou! 👋 A UX/UI designer with 3 years of experience in web and mobile design. I’m currently seeking a full-time UX/UI position where I can bring user-friendly, clear, and delightful designs to life. Let’s collaborate to make your projects shine!
